Throughout his life, David’s passion for wine has flourished. He believes that in the past 20 years, the vintners of his state have surpassed the rest of the world in their craft through their willingness to experiment with new processes in winemaking, while simultaneously respecting tradition.
In David’s travels throughout the country as Mirassou Winery’s spokesperson, he has noticed that consumers are looking for a more approachable, food-friendly wine, and that people are becoming more interested in experimenting with brighter, more expressive wines that are true to their varietal character. This trend in preferences fits in with his own philosophy, in which wine is a wonderful addition to any occasion, and is best enjoyed with food, friends and family.
Applying the valuable hands-on experience he gained from working in every aspect of his family’s original winery operations, David’s first role outside the Mirassou family’s winery was as a sales representative for a California wholesaler for two years. He then returned to work for the Mirassou family’s original winery. David currently enjoys speaking and talking about his wines and has been a wine judge at several wine competitions, including the California State Fair, Los Angeles County Fair and Long Beach Grand Cru. He serves on the board of directors of the California Culinary Academy’s Educational Foundation, an organization that helps students obtain an education in culinary arts and hospitality management, and is on the board of the University of San Francisco’s McLaren College of Business. 